UXUI

Build systems. Optimize workflows. Push back on briefs. So far: over $200K in tracked revenue and counting, work adopted across multiple product divisions, a workflow that cuts production time 40 to 50%. What that's actually looked like, below.

UXUI
Scalable systems
& AI Workflows

RECENT WORK

scalable Sales platform

THOMSON REUTERS

Thomson Reuters wanted an interactive PDF sales deck. The real problem was old pitch decks generally, static, out of date fast, no analytics on who was actually engaging. I proposed a gated microsite instead, one shared site their sales teams could reuse meeting after meeting, that tracked engagement and shaped the follow up by buyer type. As more teams started coming to us wanting the same thing, I started systemizing it into a module library, which is what eventually cut launch time and cost by more than 50% for every team after the first.

200K+

in tracked internal revenue for Superside so far

8

product divisions adopted the approach

50%

less cost and time to launch for the next team

scalable system powered by AI

safetyWing

SafetyWing sells health insurance and benefits for remote workers and distributed teams. Their Future of Work Index, a country by country legal and tax tool, needed to feel like a real product, not a spreadsheet with a mascot bolted on. I directed three teams and built it to scale from day one. An AI generation and character team gave Alberon, the index's albatross mascot, a full turnaround, a real backstory, and a Brand Model Plugin for Figma, so SafetyWing now generates its own on brand illustrations as new countries get added, no design request needed. A 3D creative built the rotating globe in Spline. I drove the UX/UI myself, engaging and fun without drifting off brand. The real challenge underneath it all, running AI generated art, animation, and interaction on a CMS built to scale without breaking.

View Live Site

56

hours to build the character system and produce 11 illustrations through it

1 to 7

countries and growing, SafetyWing runs it themselves through the CMS

3

disciplines directed under one creative lead: Ai illustration model, 3D, UX/UI

AI workflow
Website launch

YouVersion

YouVersion already runs three apps, Bible App, Bible App Lite, and Bible App for Kids, plus a wide range of partnerships, programs, and live events. What they needed from me wasn't a fourth app, it was a full website redesign. I used an AI accelerated workflow to move fast without cutting craft: real components, considered color and gradient work, careful image treatment, typography built to hold up at scale, negative space used deliberately instead of a crowded screen. Along the way, I pushed both YouVersion's brand and the workflow itself forward. We shipped 70+ localized pages in 20 weeks.

View Live Site

42%

faster to launch

38%

cheaper to build

20

weeks from kickoff to 70+ pages live

design system at scale

Forter

Forter is a fraud and trust platform. They needed a full website redesign and weren't sure what a starting design foundation should even look like, a blank UI kit, maybe, was as far as their own brief got. I took a step back first, audited the brand, color palette accessibility, the existing site, then proposed a design system at scale instead of a library. Variant, token and component structure. Built in Figma, shipped in Webflow.

74

components, built from scratch

301

variables across five collections

21

days from to ship the first MVP using the system