At Superside, a remote first global creative company, I collaborate with teams across 65+ countries, leading work that spans industries, time zones, and disciplines.

I serve as brand custodian for multiple accounts, from fast-growing startups to global enterprises. I lead multidisciplinary teams across UX/UI, product experiences, campaigns, and digital content, delivering cohesive and scalable solutions aligned with both brand and business goals.
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I manage and mentor my own team of designers while also establishing processes and workflows at a department level, creating structure, clarity, and consistency across projects. This includes strengthening collaboration between design, web, and project management teams to ensure efficiency and quality at scale.
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I actively integrate emerging AI tools into our workflows to enhance productivity, accelerate iteration, and elevate creative output.

When I first joined Designory, the Nissan Global site platform (AEM) was in its initial state - it had only been launched in few pilot markets in India and Asia. When larger markets were to join the platform, it became clear that it needed a lot of improvements.

I joined Designory as a freelancer but quickly realized the potential Designory presented. I quickly got offered a full-time role and accepted it right away. It didn't hurt that I fell in love with the company culture and worked with an amazing team.

As a freelancer, I worked with agencies like Deutsch, MAL, TBWA\Chiat\Day and WONGDOODY to name a few, and on accounts like Apple, VW, Honda Motorcycles and Infiniti. I also spent time working with the startups Card Blanc and Adornably on their apps. My time working with them allowed me to grow as a creative and as a problem-solver. With unimaginable time and budgetary constraints, one is pushed to the limit in an ever-changing environment that pivots with user-behavior and testing daily.

Working with a startup was a very rewarding experience, as one gets to build the brand from the ground up and really see a creative vision come to fruition. I would do it again in heartbeat!

Working at GreenLight, an agency specializing in experiential and branded content, was a delightful experience. GreenLight is a sister company to a music management agency, so music and music celebrities were part of the tool set - amazing! Reporting directly to the ECD, I got to explore a different side of the creative process in the 3D space. I worked on clients like UE Boom, Hyundai and Under Armour. Since GreenLight was a smaller agency, we were also constantly pitching new business which required all hands on deck at all times.

Oh RPA! I grew up at RPA as a creative working on clients like Honda, Acura, Farmers Insurance, Mandalay Bay, Blue Cross and new business. I started at RPA in 2004 as a creative assistant and production coordinator. Then I advanced to a Jr. art director position and finally into an art director role.

I got to learn print from the best old schoolers in the biz. I did print ads, direct mail, brochures, OOH, bus shelters, style-guides, broadcast, you name it. In 2008 as the digital business for Honda was growing, I joined the "Interactive" team. I worked on everything Honda digital: banners, the website, emails, micro-sites (remember those). RPA was a great place to work, with very knowledgeable people that had spent their entire careers there. RPA will always have a special place in my heart.